The Bakery

Our beautiful bakery located in historic downtown Roanoke, Virginia is filled with handmade treats and freshly baked cakes. We specialize in creating amazing wedding cakes and custom cake creations for all of your special events. 


We warmly invite you to stop by our bakery located in The Patrick Henry at 611 South Jefferson Street, Roanoke VA 24011 to try one (or a few) of our freshly baked goodies. We offer an assortment of french macarons, cheesecakes, cookies, cakes, brownies and cake pops. You can pick up your items to go or stay and enjoy a cup of coffee in our beautiful bakery. Follow us on Facebook and Instagram for instant updates of our daily menu. 


Sarah Blanchard-Owner

A Baking & Pastry Arts graduate of Johnson & Wales University, Sarah began her career in cake design in 2004 in Charlotte, NC. She worked her way through college collaborating on hundreds of cake for a local wedding bakery. Her love for the kitchen continued after graduation when she made her way back home to Roanoke, Virginia. In 2014 Sarah officially founded Fresh Baked and she is excited to bring a fresh perspective to weddings in the Roanoke Valley. She chose the name “Fresh Baked” to represent her commitment to small batch, never frozen cakes, made with local ingredients. She uses an old-fashioned family cake recipe combined with a Swiss Meringue buttercream to create cakes that are incredibly beautiful and delicious.

Although she enjoys creating all types of celebration cakes, wedding cakes are her true passion. She loves meeting couples and hearing about all of their wedding plans, not just their cake dreams. Sarah enjoys every aspect of the wedding cake process, from the initial one-on-one meeting to delivering the final product. She strives to create perfect smooth buttercream and flawless fondant covered cakes for every wedding and special event. Sarah’s work has been featured in wedding publications including Virginia Bride Magazine, Trendy Bride, Ruffled Magazine, The Laker Magazine and Wedding Chicks. Sarah has also had the honor of creating custom cakes for celebrities including Dierk's Bentley and Randy Houser.